NEWS RELEASE

MODA (New York) has been appointed by Amaury Sport Organisation (A.S.O.) as exclusive licensing agent for its world renowned DAKAR motorsports rally.

DAKAR, the 15 day annual quintessential on-road and off-road motorsports adventure that began in 1977, is a race from Europe to DAKAR, Africa. The Dakar spirit is at the crossroads of several passions. Not only is it a one of a kind landmark event in the world of motorsports it is equally about extreme passions and contrasts. The diversity of the landscapes from Europe to Africa is equal to that of the rally competitors and spectators. The Road to Dakar is as symbolic as it is real. This most challenging endurance race for cars, bikes, trucks, and quads is known for its incredibly varying terrain demanding the newest technology and attracting the most skilled competitors. Whether they are amateur or professional, over 13,000 men and women, representing over 43 nationalities, have participated throughout the years. This prestigious extreme sport is broadcasted in over 185 countries to enthusiasts that watch the enthralling and dangerous sport from home or on the road, this event is the ultimate “adventure.”  

MODA plans to position this as a luxury brand for men, across product categories including apparel, footwear, accessories, luggage, watches, electronics, personal care and automotive.

MODA will be exhibiting at the International Licensing Show in New York, from June 19 – 21, at booth number 3648.

About MODA International Marketing:

MODA International Marketing, established in 1988, is a full service marketing and business development company that uses licensing to leverage existing assets such as trademarks, corporate brands, patents, ingredients and technology on a global or national basis. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.

MODA is proud to have delivered untapped profits across diverse industries, distribution channels and geographies for its clients.

About A.S.O.:

Amaury Sport Organisation (A.S.O.) belongs to the French press group, E.P.A. (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world. 

A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports. 

Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.