MODA International Marketing, established in 1988, is a full service licensing and marketing company specializing in the global representation of brands, trademarks and patents. MODA offers its broad client base customized strategic planning, implementation and management of turnkey international licensing programs.

Our founder and president Michelle Alfandari is one of the pioneers of the industry. This means that you benefit from our track record of success and experience in developing, implementing and managing successful and strategic licensing programs. You will benefit from our large database, market research resources and established relationships with manufacturers, distribution channels and service providers.

MODA’s trademark and brand clients include major corporations, non-profits and cultural institutions, dot-coms and world-renowned service providers. They all have one important thing in common: Equity that should be protected and can be seamlessly, viably and creatively extended beyond core product and markets.

We work closely with your management and licensing team to tailor a program that meets your licensing objectives and supports your big picture goals. Learn more about our services.

Not ready for marriage? Then let’s just date for awhile. We can work with you short or long term, as a full service agency, on a project basis or as consultants. We are sure that once you get to know us, you will want to keep us around.

Only after you have agreed on a strategy do we move forward with securing the best licensees – and you remain in control every step of the way. This is your licensing program, and you can be as involved as you like. We communicate regularly to make sure that you stay informed and agree with all of our activity regarding your brand.

Your hard-earned brand equity is currency in licensing, and MODA makes sure that currency is used wisely. We carefully screen prospective licensees, checking to make sure that their licensing objectives and capabilities are the right match for you. Especially important is that the licensee is as enthusiastic and passionate about your brand as… well, as you are!

As your agent, our primary source of compensation is commission on royalty revenue. This means that our success is directly tied to yours. Therefore, it is in our mutual interest to safeguard your brand assets, secure the best possible partners and structure a program that will be viable for the long term.

From pallets to pick up truck boxes. From staple removers to sofas. From wine vinegar to work boots (and lots in between) MODA has been there, seen it, and done it. We have successfully negotiated deals on behalf of our clients for distribution of their licensed products to bricks and mortar, B2B, and e-commerce. Once the deal is signed, we know how to keep everyone motivated and successful to support a sustainable program.