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  BUSHNELL® LICENSES BOSTON HARBOUR FOR LAUNCH OF EXCLUSIVE LINE OF OUTERWEAR New York, NY September 27, 2004 MODA International Marketing, the licensing agency representing Bushnell Performance Optics, is pleased to announce that Boston Harbour LLC has been licensed to develop an innovative collection of Bushnell outerwear. Leveraging the Bushnell brand, a quintessential outdoor brand used by individuals and families who enjoy camping, hiking, spectator sports, and hunting, Boston Harbour will develop outerwear appealing to these same outdoor enthusiasts. The Bushnell Outerwear collection will target Outdoor Specialty Stores, Better Sporting Goods Stores, and Specialty and Department Stores. The Bushnell outerwear collection will be launched at MAGIC in Las Vegas February 18-20, 2005. “We are pleased to be working with Boston Harbour,” noted Phil Gyori, vice president of marketing for Bushnell. “They have a real vision for extending the Bushnell brand into outerwear and we have been impressed with their product development capabilities. We look forward to a long and productive relationship.” “We planned to launch Bushnell’s first licensed apparel program in outerwear. Now with Boston Harbour on board and with outerwear to be available at retail Fall 2005, we are confident that Bushnell’s rugged, high quality outdoor positioning will resonate with consumers”, said Michelle Alfandari, President of MODA International Marketing. Bushnell Outerwear is now the anchor for expanding Bushnell through licensing to apparel, footwear and related accessory products. “We planned to launch Bushnell’s first licensed apparel program in outerwear. Now with Boston Harbour on board and with outerwear to be available at retail Fall 2005, we are confident that Bushnell’s rugged, high quality outdoor positioning will resonate with consumers”, said Michelle Alfandari, President of MODA International Marketing. Bushnell Outerwear is now the anchor for expanding Bushnell through licensing to apparel, footwear and related accessory products. “We are thrilled to be given the opportunity to work with Bushnell Performance Optics to bring to the marketplace innovative, fashion driven Outerwear. There is a strong demand and need for an authentic, field-tested outdoor brand, such as, Bushnell. We will focus our attention on delivering great product while controlling our growth in this important market segment, giving our partner retailers the opportunity to deliver strong bottom line performance. The Outerwear that we will create will embody the Bushnell tagline: ‘Magnify Life’ ”, commented Boston Harbour’s president Tom Lewis. About Bushnell Bushnell Performance Optics is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell is a leading supplier of high quality sports optics including binoculars, telescopes, riflescopes, night vision, ski goggles, laser rangefinders, sunglasses and safety glasses marketed under the Bushnell®, Bollé®, Serengeti® and Tasco® brand names. About Boston Harbour Boston Harbour, LLC was established in 2000 with the mission of bringing high quality leather and cloth outerwear to key retailers worldwide, dedicated to the principle of providing enhancements through the use of technology, fabric and skin developments. Boston Harbour has assembled a strong team of well respected, market veterans whom have several years of experience in the apparel industry. Boston Harbour operates its main office in New York at the Fashion Atrium, 485 7th Avenue Suite 507 and has a satellite office in Marblehead, MA. About MODA International Marketing MODA International Marketing is a full service licensing and marketing company specializing in the global representation of brands, trademarks and patents. MODA offers its broad client-base customized strategic planning, implementation and management of turnkey international licensing programs. For 15 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times; Champion® Athleticwear (a division of Sara Lee Corporation); Lycra® (Invista, formerly DuPont Textiles and Interiors); Bollé®, Bushnell® and Tasco® (Bushnell Performance Optics); National Trust for Historic Preservation; Ritz Hotel Limited - Ritz Paris; Unipal Corrugated Pallets; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. For information about Bushnell licensing, please contact: MODA International Marketing Andy Marshall-Petricoff at (212) 687-7640 Email: a.m.petricoff@modaintl.com For information about Bushnell, please contact: Laura Olinger at (913) 752-6105 For information about Boston Harbour, please contact: Tom Lewis at (212) 695-5681 
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