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 Lycra® brand licenses Henkel for line of hair products New York, NY — May 23, 2005 MODA International Marketing (www.modaintl.com), the licensing agency representing the LYCRA® brand (www.lycra.com) is pleased to announce that Henkel KGaA (www.henkel.com) has been licensed to develop an innovative line of hairstyling products with LYCRA®. Michelle Alfandari, President of MODA International Marketing, explains, “Haircare was the next targeted product in the health and beauty care categories. This follows the successful worldwide launch of the LYCRA® brand in Coty Rimmel and Astor cosmetics reinforcing consumers’ high awareness of LYCRA® as a fashion and performance brand. We fully expect that the success we’ve seen for cosmetics will carry through to hairstyling where Henkel will use it to add value, market share and differentiation as a branded ingredient for Henkel’s well known TAFT and POLY SWING brands.” Henkel will launch the first products with LYCRA® in major European markets in June 2005, targeting the hairstyling products to retail, drugstores, food chains, mass volume retailers and department stores. “We are excited about working with Invista and the world renowned LYCRA® brand,” noted Tobias A. Gubitz, Taft International Brand Manager - Henkel. “We plan to take advantage of the LYCRA® brand qualities, image and reputation for technology and innovation to provide differentiation and relevance in hairstyling products. Our initial research indicates that this product line will be extremely well received by consumers,” Gubitz added. “Since LYCRA® fiber was invented more than 40 years ago, it has revolutionized the world of fashion -- bringing freedom of movement, comfort and great fit to style. Today the LYCRA® brand is widely recognized for being modern, innovative, flexible and stylish. We have seen these attributes successfully translated to cosmetics, and now consumer testing indicates that they can work for haircare as well,” commented Denise Sakuma Wertz, Global Licensing Manager, Invista. “Henkel’s innovation, market position and keen understanding of consumer desire for performance in hairstyling products, combined with their vision for LYCRA® resulted in a very strong proposition and we look forward to a long, successful partnership.” INVISTA is an integrated polymers, intermediates, and fibers business with a global presence in more than 30 countries. It operates five major businesses: Apparel; Performance and Textile Fibers; Interiors; Intermediates; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of the most recognized global brands and trademarks in the fibers, apparel, and interiors industries, including: LYCRA®, STAINMASTER®, ANTRON®, COOLMAX®, THERMOLITE®, CORDURA®, SUPPLEX®, TACTEL®, Polarguard®, ESP®, and Avora®FR, and in the specialty chemicals business: CORFREE®, DYTEK®, ADI-Pure®, Terate® Polyols, and TERATHANE®. More information on INVISTA can be found at www.INVISTA.com. About Henkel KGaA “Henkel - A Brand like a Friend”. Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004 the Henkel Group generated sales of 10.592 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel. About MODA International Marketing MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its broad client base customized strategic planning, implementation and management of turnkey international licensing programs. For 17 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Aquator® (Invista, formerly DuPont Textiles and Interiors)*; Bollé®, Bushnell® and Tasco® (Bushnell Performance Optics)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited — Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. *Indicates current clients For information about LYCRA® licensing, please contact: MODA International Marketing Michelle Alfandari at (212) 687-7640, Email: m.alfandari@modaintl.com, or Faith Dash at (212) 687-7640 E-mail: f.dash@modaintl.com For information about LYCRA®, please contact: Denise Sakuma Wertz at 0 1141 22 717 5070 For information about Henkel KGaA, please contact: Corporate Communications Henkel Corporation Pattie Smith Jacobus at (860) 571-5248 
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