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![]() Lenoir, North Carolina April 24, 2006 Hammary, a La-Z-Boy company, will introduce the Mountain Lodge collection, its fourth Design in America collection of furniture, at this months High Point Furniture Market. Developed in partnership with the National Trust for Historic Preservation this collection follows last years introduction of Traditional, Prairie and Deco collections. The Design in America furniture collection is inspired by the many historic sites and places that the National Trust has preserved. Crafted for todays lifestyle, this collection is as diverse as Americas design heritage. A legacy honored by the trusted brand of Hammary. Warm, uncomplicated and livable, the Mountain Lodge collection captures the rustic spirit of the American West. Drawing inspiration from historic properties such as the Wort Hotel in Jackson Hole, Wyoming, and its infamous Silver Dollar Bar known for its 2,032 inlaid silver dollars and its authentic Old West atmosphere, Mountain Lodge updates a true American classic for todays home. Taking its design cues from the rugged landscape of the mountains, this collection blends stone, hammered steel and distressed leather, with a warm burnished wood in a deep, distressed Whiskey finish, creating unique pieces with a casual sophistication. Custom hardware is used throughout to further define the individualism and elegance of the presentation. “Hammarys Mountain Lodge collection drew much inspiration from the architecture and uniquely American style of Jackson Hole, Wyoming.” said Hammarys President, John Labarowski. “Weve used accents of wrought iron, distressed leather and slate on select pieces and incorporated carved wood elements reflecting Native American designs,” he added. Hammary is targeting better department and furniture specialty stores for the Design in America collections deriving inspiration from the National Trusts historic sites, Historic Hotels of America and other affiliated sites. “We are excited to be working with Hammary,” noted Miriam Lenett, Director of Business Development for the National Trust. “Their vision for the Mountain Lodge collection truly celebrates an important part of Americas diverse design heritage.” MODA International Marketing, a full-service licensing agency, brought these two strategic partners together. “With this latest Mountain Lodge collection, Hammary further establishes itself as the source for American-designed furniture,” noted Michelle Alfandari, President of MODA. “Taking inspiration from the National Trust, Hammary continues to perpetuate the legacy of American design with product relevant for todays consumer.” About Hammary: Hammary Furniture was founded in 1943 as a manufacturer of covered lawn furniture. Today, Hammary is a well-known residential marketer of eclectic, high-fashion furniture for every room of the home. Its product line is distributed throughout the United States and internationally. Hammary is part of La-Z-Boy Incorporateds family of companies. For more information on Hammary, please visit www.hammary.com About the National Trust for Historic Preservation: The National Trust for Historic Preservation is a private, nonprofit membership organization dedicated to saving historic places and revitalizing America's communities. Recipient of the National Humanities Medal, the Trust was founded in 1949 and provides leadership, education, advocacy, and resources to protect the irreplaceable places that tell Americas story. Staff at the Washington, D.C., headquarters, six regional offices and 28 historic sites work with the Trusts 270,000 members and thousands of preservation groups in all 50 states. For more information, visit the Trusts web site at www.nationaltrust.org About MODA International Marketing, Inc.: MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its broad client base customized strategic planning, implementation and management of turnkey international licensing programs. For 18 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times*; Le Tour de France (ASO)*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Champion Europe*; Coty, Inc.*; Trader Vics (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Cordura®, Aquator® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. *Indicates current clients
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