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 The New York Times Bookstore to open at Blue Grass Airport in Lexington, Kentucky in October New York, NY — May 10, 2005 The New York Times, MODA International Marketing, the licensing agency representing The New York Times and The Paradies Shops, an airport and hotel retailer today announced plans for the October opening of The New York Times Bookstore at Blue Grass Airport in Lexington, Kentucky. This will be the first store to open since The New York Times and The Paradies Shops announced its licensing partnership earlier this year.. Thomas Carley, president The New York Times News Service, stated, “We are pleased to join The Paradies shops and MODA International Marketing in announcing the opening plans for our first airport bookstore. As the nation’s leading seven-day newspaper, The Times is honored to have its first bookstore open in this critical region, reinforcing our expanded distribution and printing plans as announced last fall.” “We are thrilled to join The Paradies Shops and The New York Times in making this new retail concept a reality in Lexington. Blue Grass Airport has won a reputation for going above and beyond to provide our customers with a superior air travel experience and The New York Times Bookstore allows us to take our customer’s travel experience to the next level,” said Michael Gobb, executive director for Blue Grass Airport. Michelle Alfandari, president MODA International Marketing, said, “The New York Times branded retails stores is a great example of extending the brand of The Times through licensing to new products, services and channels of distribution. The New York Times Bookstore creates greater visibility for The Times and its other licensed products that will be available at the store, by reaching the hundreds of thousand of passengers who will travel through Blue Grass Airport.” “It is extremely exciting to see to this project come to fruition,” said Gregg Paradies, president and CEO, The Paradies Shops. “The New York Times is the most respected authority for best-selling books and The New York Times Bookstore will reflect their expertise. We will create more than a bookstore by building a destination that celebrates the New York Times brand. A number of unique characteristics to the bookstore will include: an on-line station allowing customers to log on to The New York Times Web site; a plasma screen television running select excerpts and programming from the DiscoveryTimes Channel along with videos relating to books, current news and documentaries produced by The New York Times; and gift and New York Times specialty items.” About The New York Times The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune’s 2005 list of America’s Most Admired Companies. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. About MODA International Marketing MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients. MODA offers its broad client base customized strategic planning, implementation and management of turnkey international licensing programs. For 17 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Aquator® (Invista, formerly DuPont Textiles and Interiors)*; Bollé®, Bushnell® and Tasco® (Bushnell Performance Optics)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited — Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. *Indicates current clients About Blue Grass Airport Blue Grass Airport is served by six major airline brands providing convenient nonstop service to 16 major hub cities and direct service to hundreds of destinations worldwide. The airport proudly serves over one million Central and Eastern Kentucky travelers each year. About The Paradies Shops Established in 1960, The Paradies Shops is an Atlanta-based family-owned business operating over 400 stores in 62 airports across the United States and Canada. The company has been recognized by World Airport Revenue News, the airport industry’s leading publication, as the "Best Airport Retailer" for ten consecutive years. With extensive experience in operating both local and national brands, including CNBC, PGA TOUR, Brooks Brothers, Brighton Collectibles, and Harley Davidson, The Paradies Shops maintains a substantial presence operating in more airports than any other retail concessionaire. For additional information, please visit www.theparadiesshops.com Contact: Toby Usnik, Director of Public Relations, The New York Times Company 212-556-4425 Michelle Alfandari, President, MODA International Marketing —Licensing 212-687-7640 Tom Tyra, Director Marketing and Communications, Blue Grass Airport 859-425-3105 Bobbi Passavanti, Director of Communications, The Paradies Shops 404-494-3428 
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