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 The New York Times Licenses Airport Retail Stores January 3‚ 2005 New York, N.Y. January 3, 2005 – MODA International Marketing, the licensing agency representing The New York Times, is pleased to announce that The Paradies Shops, an Atlanta-based airport concessionaire operating over 350 stores in 61 airports across the United States and Canada, has signed an exclusive agreement to create in-airport New York Times branded retail book stores. “We are very excited about this unique opportunity to develop and operate The New York Times branded retail book stores in airports,” said Gregg Paradies, President and CEO, The Paradies Shops. “The New York Times newspaper is the premier source for trusted news and the most respected authority on best selling books, and The Paradies Shops is pleased to jointly embrace the opportunities of extending this great brand.” Under the agreement, the Times Company grants The Paradies Shops a license to develop and operate New York Times-branded book stores in airports, including the right to sell New York Times merchandise, in airports. These stores will be jointly developed in the United States and Canada. In addition, Paradies will give The New York Times newspaper prominent placement in all of its existing airport newsstand racks. “The Paradies Shops has a proven track record in developing and successfully operating traditional brands and retail concepts in airports and we are pleased to work with them,” said Thomas Carley, president, The New York Times News Services. “Our increased presence in airports will help meet the demand in the marketplace for the high quality news and information that consumers know and expect from The Times.” “Consumers nationwide refer to The New York Times Book Review Section when considering paperbacks and hardback books,” notes Michelle Alfandari, President of Moda International Marketing. “Paradies recognizes the value of the Times brand and Book Review in establishing a credible and differentiated offering for books and other merchandise. We are sure the New York Times Stores will be popular airport destinations they will become a great new distribution opportunity for New York Times licensed products.” About Paradies The Paradies Shops is a family-owned business established in 1960. The company has been recognized by World Airport Revenue News, the airport industry’s leading publication, as the “Best Airport Retailer” for nine consecutive years. With extensive experience in operating both local and national brands, including CNBC, PGA TOUR, Brooks Brothers, Brighton Collectibles, and Harley Davidson, The Paradies Shops maintains a substantial presence operating in more airports than any other retail concessionaire. For additional information, please visit www.theparadiesshops.com. About The New York Times The New York Times Company (NYSE:NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York city radio stations and more than 40 Web sites, include NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune’s 2004 list of America’s Most Admired Companies. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. For additional information, please visit www.nytco.com. About MODA International Marketing MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks and patents. MODA offers its broad client-base customized strategic planning, implementation and management of turnkey international licensing programs. For over 16 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Lycra® (Invista, formerly DuPont Textiles and Interiors)*; Bollé®, Bushnell® and Tasco® (Bushnell Performance Optics)*; National Trust for Historic Preservation*; Ritz Hotel Limited – Ritz Paris; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. *Indicates current clients Contacts: Bobbi Passavanti, Director of Communications, The Paradies Shops 404-494-3428 Toby Usnik, Director of Public Relations, The New York Times Company 212-556-4425 Michelle Alfandari, Licensing - The New York Times, MODA International Marketing 212-687-7640  | |