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 TASCO® LICENSES VUPOINT SOLUTIONS FOR LAUNCH OF EXCLUSIVE LINE OF DIGITAL CAMERAS New York, NY - February 2, 2005 MODA International Marketing, the licensing agency representing Bushnell Performance Optics www.bushnellperformanceoptics.com, is pleased to announce that VuPoint Solutions has been licensed to develop an innovative collection of Tasco digital cameras. Leveraging the more than 50-year Tasco brand heritage of quality optics for your everyday life, VuPoint Solutions (www.vupointsolutions.com) has developed a lineup of affordable, attractively-priced premium digital cameras that deliver performance you can count on while providing retail partners the opportunity to deliver strong bottom line performance. VuPoint Solutions with target the Tasco digital cameras to Mass Merchant Retailers, Better Sporting Goods Retailers, Outdoor Specialty, and Food and Drug Stores. The lineup of Tasco digital cameras was introduced at the Consumer Electronics Show in Las Vegas January 6-9, 2005. It will also be premiered at the PMA (Photographic Marketing Association) Show in Orlando February 20-23, 2005 at Booth 1899. “We are pleased to be working with VuPoint Solutions,” noted Phil Gyori, vice president of marketing for Bushnell. “Their innovation, quality and technical capabilities combined with a vision for extending the Tasco brand into digital cameras resulted in a very strong proposition. We look forward to a long and productive relationship.” “We targeted the booming digital imaging category to launch Tasco’s first licensed brand extension,” said Michelle Alfandari, President of MODA International Marketing (www.modaintl.com), “because consumers already know and trust Tasco for delivering high performance optics. The Tasco digital cameras will range from opening price-points through mid-level price-points and reflect our 2-tiered licensing strategy for Tasco targeting 1) technology-driven and 2) outdoor lifestyle products.” “We are very excited to be given the opportunity to work with Bushnell Performance Optics to bring to Tasco digital cameras to the marketplace. There is a growing demand and need for affordable digital cameras. The digital cameras that we are introducing embody the Tasco tagline: “Enjoy the View” commented VuPoint’s vice president Brant Williams. About Tasco Tasco®, a wholly owned division of Bushnell® Performance Optics is a vertically integrated, worldwide designer, manufacturer and marketer of Tasco branded optics including binoculars, spotting scopes, riflescopes and telescopes. Bushnell Performance Optics is a leading supplier of high quality sports optics including binoculars, telescopes, spotting scopes, riflescopes, night vision, ski goggles, ski helmets, laser rangefinders, speed guns, compasses, sunglasses and safety glasses marketed under the Bushnell, Tasco, Bollé®, Serengeti® and Browning Sports Optics® names. About VuPoint Solutions With over 50 years of experience in consumer electronics, VuPoint Solutions delivers advanced, innovative and reliable product solutions. Our core competency remains digital cameras and peripherals, however this year we are introducing our expansion into noise cancellation headphones, ipod accessories and digital video recorders. Our products are researched, designed and developed to exact quality standards. Please bookmark our website, www.vupointsolutions.com, as we will be updating it with all of our new items regularly. About MODA International Marketing MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands, trademarks and patents. MODA offers its broad client-base customized strategic planning, implementation and management of turnkey international licensing programs. For over 16 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Lycra® (Invista, formerly DuPont Textiles and Interiors)*; Bollé®, Bushnell® and Tasco® (Bushnell Performance Optics)*; National Trust for Historic Preservation*; Ritz Hotel Limited – Ritz Paris; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. * Indicates active clients For information about Tasco licensing, please contact: MODA International Marketing Michelle Alfandari at (212) 687-7640, Email: m.alfandari@modaintl.com, or Andy Marshall-Petricoff at (212) 687-7640 Email: a.m.petricoff@modaintl.com For information about Tasco, please contact: Laura Olinger at (913) 752-6105 For information about VuPoint Solutions, please contact: Brant Williams at (561) 575-2110 
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