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 MODA INTERNATIONAL MARKETING TO REPRESENT TRADER VIC’S FOR LICENSING December 13‚ 2004 New York‚ NY‚ December 13‚ 2004 - MODA International Marketing today announced that it has entered into an agreement to represent Trader Vic’s in its licensing business. MODA will develop‚ execute and manage Trader Vic’s brand extension program by leveraging the Trader Vic’s name‚ synonymous with an innovative and imaginative style of cuisine called “Island” food and drink (the “Mai-Tai” was developed at the original Trader Vic’s Oakland‚ California restaurant in 1944) and its 21 restaurants operating throughout the world. Trader Vic’s already has several licensing successes and is now focused on creating a dynamic strategic approach to take the licensing program to the next level. “We are excited about beginning our relationship with MODA‚” said V. Charles Hufford‚ Director of Trader Vic’s. “They have a creative vision for further extending the Trader Vic’s name into a broad base of categories where the brand will have a unique positioning.” “We are thrilled to be given the opportunity to work on this brand‚” said Michelle Alfandari‚ President of MODA International Marketing. According to Alfandari‚ “Trader Vic’s is an ‘experience brand’ drawing on its rich history and resources connected to the fantasy and relaxation a South Pacific island conjures up. Licensees will draw on Trader Vic’s as a sustainable ‘brand experience’ that offers differentiation to the mid-tier‚ specialty and department store channels in a variety of categories to include food‚ drink‚ gift/stationery‚ apparel‚ entertaining and home furnishings. The originator of Trader Vic’s‚ Vic Bergeron‚ was a marketing visionary who perfected the ‘brand experience.’ MODA’s job is to continue his legacy as the Trader Vic’s restaurants today do‚ of delivering products and services that meet or exceed consumers’ expectations. After all‚ that is why after 70 years‚ Trader Vic’s continues to be a vital brand.” About Trader Vic’s Trader Vic’s restaurant group‚ a multi-million dollar empire‚ is the only upscale group operating worldwide. With 21 company-owned and franchised restaurants in major cities‚ Trader Vic’s unique style of dining can be experienced throughout the world in locations including San Francisco‚ London‚ Tokyo‚ Bangkok and Munich. Highly acclaimed globally‚ Trader Vic’s distinguishes itself from all others through the wonderfully delicious Island-Eurasian Cuisine‚ exotic design and décor‚ specialty drinks (inventor of the Mai-Tai) and overall exceptional dining experience. Trader Vic’s restaurant group also operates other restaurants including Señor Pico and Inaka-ya. Trader Vic’s was originated by “The Trader‚” Vic Bergeron‚ and continues to be overseen by the Bergeron family. About MODA International Marketing MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva. MODA specializes in the global representation of brands‚ trademarks and patents. MODA offers its broad client-base customized strategic planning‚ implementation and management of turnkey international licensing programs. For over 16 Years‚ MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: The New York Times*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Lycra® (Invista‚ formerly DuPont Textiles and Interiors)*; Boll鮂 Bushnell® and Tasco® (Bushnell Performance Optics)*; National Trust for Historic Preservation*; Ritz Hotel Limited - Ritz Paris; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks‚ Inc; Victoria and Albert Museum-London; and AskJeeves. *Indicates current clients  | |