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 New York, New York — January 17, 2007 A global license for bicycles was granted to World Wide Cycle Supply (WWCS) by ASO for its Tour de France brand. The deal was completed by its licensing agency MODA who identified World Wide Cycle Supply as the perfect licensing partner for the Tour de France. Michelle Alfandari, President of MODA International Marketing, said, “World Wide Cycle Supply is a company that has a passion for the sport and a deep understanding of the Tour. They are a proven entity being in the business for 12 years while building a reputation with their Iron Horse brand. Their product development acumen will ensure that Le Tour de France branded bicycles will be unique not just in the branding, but in the design of the bikes themselves.” Alfandari says, “The Tour de France is the quintessential quality and performance brand for cycling — whether the bicycles are used for pleasure, sport, or transportation. WWCS will develop high quality bicycles for kids and adults, including road bikes, comfort bikes, mountain bikes etc., at price points that will make the sport and cycling accessible to all.” The Tour de France event is over 100 years old — once a year it celebrates and represents one of the most grueling, difficult, strenuous, endurance sporting events of all time. Participants and enthusiasts come from all over the world making the “brand” a global icon for cycling. As a matter of fact, the Mayor of London is very interested in promoting the Tour to influence Londoners to take up bicycling as a mode of transportation. The Tour has essentially transcended being solely a remarkable “event” to the stand-alone global brand for cycling and active/healthy lifestyles. Jeremy Botton, Directeur Marketing Adjoint Image-Marques-Produits Derives of ASO/Tour de France said that he is very pleased with the association and looks forward to a long-term relationship with WWCS. “I am particularly pleased that the Tour de France will be extended to bikes that will encourage people of all ages to participate in cycling. Cycling is one of the few inclusive sports with broad appeal to kids and adults of all ages. We want to encourage cycling for the fun of cycling and the health benefits — both to the individual as well as for the environment when used as a mode of transportation.” Stew Barnett, President of WWCS said that the Tour de France gives him a brand with worldwide acclaim — known not just by enthusiasts — and will provide instant recognition for a quality line of affordably priced bicycles. “We are very proud to be part of a team that will build this brand beyond the ‘event’, encouraging people to participate in cycling as sporting activity for a healthy lifestyle, and as an environmentally sound mode of transportation.” Licensing of the Tour de France brand will extend to additional product categories such as helmets, bicycle accessories, bike racks, strollers/joggers/trailers, t-shirts, caps, lifestyle apparel and apparel accessories. About ASO: Amaury Sport Organisation belongs to the French press group, E.P.A. (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world. A.S.O., created in September 1992, is specialised in the organisation of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports. Behind the range of internationally renowned and recognised events, Amaury Sport Organisation is focused on a precise goal : the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication. About WWCS, (World Wide Cycle Supply, Inc.): Driven by a passion for cycling, World Wide Cycle Supply, Inc. designs, engineers, and distributes bicycles and bicycle related accessories for cyclists of all ability levels. From championship racing designs to a child's first bicycle, WWCS applies its technology and innovation to improve the cycling experience. WWCS products are distributed in over 30 countries worldwide under a number of strong and exciting brands, including its own Iron Horse and licensed brands. About MODA International Marketing, Inc.: MODA International Marketing is a full service marketing and business development company that uses licensing to leverage existing assets such as trademarks, brands, patents, ingredients and technology on a global or national basis. Established in 1988 MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing businesses. For 19 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands: Audiovox®, Jensen®, Acoustic Research®, Advent®, Terk® (Audiovox Corporation)*; The New York Times®*; Craftmatic®(Elevation Bed LLC)*; Le Tour de France (ASO)*; Champion® Athleticwear (Hanesbrands Inc.)*; Champion Europe*; Coty, Inc.*; Trader Vic’s® (NUBECO Corporation)*; LYCRA®, COOLMAX® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited — Ritz Paris; Better Homes and Gardens® (Meredith Corporation); Snap-on Tools®; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves. *Indicates current clients 
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