FOR IMMEDIATE RELEASE
Contact: Peggy Carter, 336.519.7563

Champion Athleticwear Retains Moda International Marketing

WINSTON-SALEM, N.C. (March 8, 2004) – Champion Athleticwear today announced that it has entered into a license agency agreement with MODA International Marketing to explore brand-growth opportunities. Details of the agreement were not disclosed.

Champion Athleticwear, a division of Sara Lee Corporation, offers a full line of innovative athletic apparel for men and women, including sports bras, bodywear, uniforms, sweats and accessories. In recent years, Champion has entered into a number of licensing agreements, including Gear for Sports in the collegiate and resort channels and AAi.FosterGrant, Inc. for a Champion-branded line of sunglasses. Michelle Alfandari, president of MODA said the entire MODA team looks forward to working with Champion. For more information call 212.687.7640.

MODA International Marketing is a full-service licensing and marketing company specializing in global representation of brands, trademarks and patents. MODA offers a range of services, including strategic planning, implementation and management of turnkey licensing programs nationally and globally. Clients past and present include: Lycra® (an Invista brand formerly DuPont); Bushnell Performance Optics- Bollé®, Bushnell®, Tasco®; National Trust for Historic Preservation; Ritz Hotel Limited – Ritz Paris; Unipal Corrugated Pallets; Better Homes and Gardens (Meredith Corporation); Snap-on Tools, Mack Trucks, Inc., Victoria and Albert Museum-London, and AskJeeves.