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NEWS
RELEASE
For Licensing Contact:
MODA International Marketing
Andy Marshall-Petricoff
(212) 687-7640
E-mail: a.m.petricoff@modaintl.com
BUSHNELL®
LICENSES ALLIED INTERNATIONAL FOR LAUNCH OF EXCLUSIVE LINE OF LASER MEASUREMENT
TOOLS
Targeting Do-It-Yourself Home Improvement Market
New York, NY, March 12, 2004 – MODA International Marketing, the
licensing agency representing Bushnell Performance Optics, is pleased
to announce that Allied International has been licensed to develop an
innovative collection of Bushnell laser measurement tools including: laser
levels, electronic stud sensors, and laser tape rules.
Leveraging the Bushnell brand, a world leader in sports optics since 1948
and its market-leadership position in laser rangefinder products, Allied
is targeting the rapidly growing the Do-It-Yourself laser measurement
category. The Bushnell collection will be launched at the AHMA Hardware
Show in Chicago April 18-20.
“We are pleased to be working with Allied,” noted Phil Gyori,
vice president of marketing for Bushnell. “We have been impressed
with their operational capabilities, and their ability to extend the Bushnell
brand into the home improvement market. We look forward to a long and
productive relationship.”
About Bushnell
Bushnell Performance Optics is a global manufacturer and marketer of branded
consumer products based in Overland Park, Kansas. Bushnell is a leading
supplier of high quality sports optics including binoculars, telescopes,
riflescopes, night vision, ski goggles, laser rangefinders, sunglasses
and safety glasses marketed under the Bushnell®, Bollé®,
Serengeti® and Tasco® brand names.
About Allied
Since 1964, Allied International has been a leading designer and manufacturer
of quality hand tools and cargo securement products for the Do-it-Yourself
market. Based in Sylmar, CA., Allied serves all North American consumer
channels under several proprietary and private label brands including
the Pro-Grade®, Allied®, Project Partners® and Cargoloc®
brands.
About Moda International Marketing
MODA International Marketing, established in 1988, is a full service licensing
and marketing company specializing in global representation of brands,
trademarks and patents. MODA offers a range of services to include strategic
planning, implementation and management of turnkey licensing programs
nationally and/or globally. MODA has successfully extended clients’
brands into major product categories in a diverse range of industries,
distribution channels and countries. Clients past and present include:
Champion® Athleticwear; Lycra® (an Invista brand formerly DuPont
Textiles and Interiors); Bushnell Performance Optics- Bollé®,
Bushnell®, Serengeti®, Tasco®; National Trust for Historic
Preservation; Ritz Hotel Limited – Ritz Paris; Unipal Corrugated
Pallets; Better Homes and Gardens (Meredith Corporation); Snap-on Tools,
Mack Trucks, Inc., Victoria and Albert Museum-London, and AskJeeves.
For information about Bushnell, please contact:
Laura Olinger at (913) 752-6105
For information about Allied, please contact:
Brian Budrow at (800) 533-8333, x187
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