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MODA
INTERNATIONAL MARKETING TO REPRESENT
BUSHNELL PERFORMANCE OPTICS BRANDS:
BOLLE BUSHNELL SERENGETI TASCO FOR LICENSING
April 30, 2003: Bushnell Performance Optics has appointed Moda International
Marketing as exclusive worldwide licensing agency for its portfolio of
brands to include Bolle®, Bushnell®, Serengeti® and Tasco®.
“We are very excited about our relationship with Moda and our shared
vision for developing a dynamic licensing brand extension program,”
noted Phil Gyori, vice president marketing for Bushnell Performance Optics.
“Bushnell has enjoyed several licensing successes with our Bolle
brand and now we are focusing on developing a strategic approach to take
our licensing program to the next level.”
“We are certain that we will have tremendous opportunity to extend
these brands on a global basis,” said Michelle Alfandari, president
of Moda. “Bolle and Serengeti are clearly higher end brands that
enable us to offer differentiation to the department store channels in
a variety of fashion and luxury items that resonate with both men and
women.”
Alfandari added, “Bushnell and Tasco are appropriate for mass as
well as specialty with an opportunity to extend to performance and outdoor
lifestyle products. We are beginning to formulate the brand licensing
strategies and expect that we will meet with prospective partners during
the Licensing Show in June.”
Bolle
Since 1888, Bolle has crafted premium sunglasses and ski goggles from
the finest frame and lens materials in the world. Bolle sports eyewear
represents the ultimate union of fit, function and fashion for world-class
athletes and weekend warriors alike.
Bushnell
Since 1948, Bushnell has built its position as the market leader in sports
optics by offering the most extensive line of optical products for spectator
sports, hunting, stargazing and more.
Serengeti
Serengeti sunglasses features the world’s most sophisticated optics
technology, combined with award-winning frame designs. Discriminating
customers know that the patented Serengeti lens offers the ultimate in
comfort, clarity and protection.
Tasco
Founded in 1954, Tasco is a well-recognized and popular brand that offers
a wide range of sports optics. Offering a terrific value and designed
for dependable performance, Tasco is a brand you can count on.
About Bushnell:
Bushnell Performance Optics is a global manufacturer and marketer of branded
consumer products based in Overland Park, Kansas. Bushnell is a leading
supplier of high quality sports optics including binoculars, telescopes,
riflescopes, night vision, ski goggles, laser rangefinders, sunglasses
and safety glasses marketed under the Bushnell, Bolle, Serengeti, Tasco
and Bausch & Lomb brand names.
About Moda International Marketing:
Moda International Marketing, established in 1988, is a full service licensing
and marketing company specializing in global representation of brands,
trademarks and patents. Moda offers a range of services to include strategic
planning, implementation and management of turnkey licensing programs
nationally and/or globally. Moda has extended its clients’ brands
into major product categories in a diverse range of industries, distribution
channels and countries. Past and present clients include: DuPont - Lycra®,
Meredith Corporation – Better Homes and Gardens, Ritz Hotel-Paris,
National Trust for Historic Preservation, Snap-on Tools, Victoria and
Albert Museum, London and Mack Trucks, Inc.
For more information, visit www.modaintl.com.
For licensing information please contact:
Michelle Alfandari at (212) 687-7640
Andy Marshall-Petricoff at (212) 687-7640
E-mail: info@modaintl.com
For information about Bushnell, please contact:
Laura Olinger at (913) 752-6105
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