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NEWS RELEASE
NATIONAL TRUST FOR HISTORIC PRESERVATION
ANNOUNCES
THAI DYNASTY CARPETS B2B HOSPITALTIY CARPET/RUG LICENSE
Targeting Hospitality Market
(New York, NY) April 26, 2004 – MODA International Marketing, the
licensing agency representing the National Trust for Historic Preservation,
is pleased to announce that Thai Dynasty Carpets, a division of Royal
Thai Carpets, has been licensed to develop a collection of carpets and
rugs inspired by the National Trust - Design in America™.
Thai Dynasty Carpets is targeting the collection for B2B sales to the
Hospitality market and derives inspiration from the National Trust including
it’s historic sites, Historic Hotels of America and other affiliated
sites. The National Trust collection will be launched at the HD Boutique
October 6-7, 2004 in Miami, FL.
“We are excited to be working with Thai Dynasty Carpets,”
noted Miriam Lenett Director of Business Development for the National
Trust. “We have been impressed with their craftsmanship and their
ability to interpret the National Trust’s unique equity combining
the American experience and American design provenance.”
Michelle Alfandari, President of MODA International notes that this licensee
is the first to utilize the new tag line National Trust - Design in America™.
Products will be inspired by America’s diverse design heritage and
will be designed for today’s consumer.
“The National Trust brand provides credibility and differentiation
that will be meaningful in our market, noted David Graham, Vice President
Sales & Marketing for USA, Thai Dynasty Carpets. And our customers
will also respond to the positive association with a good cause.”
About the National Trust for Historic Preservation:
The National Trust for Historic Preservation is a private, non-profit
membership organization dedicated to protecting the irreplaceable. Recipient
of the National Humanities Medal, the Trust provides leadership, education
and advocacy to save America's diverse historic places and revitalize
communities. Its Washington, D.C. headquarters staff, six regional offices
and 25 historic sites work with the Trust's 200,000 members and thousands
of local community groups in all 50 states. For more information, visit
the National Trust’s website at www.nationaltrust.org.
About Moda International Marketing, Inc.:
MODA International Marketing is a full service licensing and marketing
company specializing in the global representation of brands, trademarks
and patents. MODA offers its broad client-base customized strategic planning,
implementation and management of turnkey international licensing programs.
For 15 years, MODA has distinguished itself by identifying dynamic opportunities
to strengthen and extend client brands throughout the global marketplace.
MODA is proud to have delivered untapped profits across diverse industries
and distribution channels for the following major brands: The New York
Times; Champion® Athleticwear (a division of Sara Lee Corporation);
Lycra® (an Invista brand formerly DuPont); Bollé; Bushnell®;
Tasco®; National Trust for Historic Preservation; Ritz Hotel Limited
– Ritz Paris; Unipal Corrugated Pallets; Better Homes and Gardens
(Meredith Corporation); Snap-on Tools, Mack Trucks, Inc., Victoria and
Albert Museum-London, and AskJeeves
About Thai Dynasty:
Thai Dynasty Carpet Inc., in partnership with Royal Thai combines Old
World Craftsmanship with New World technology to manufacturer the finest
Hand-Made Carpet Creations for the design industry and world's leading
hotelier's.
For further information, please contact:
Moda International Marketing, Inc.
Tel: (212) 687-7640
info@modaintl.com
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