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NEWS RELEASE
NATIONAL TRUST FOR HISTORIC PRESERVATION
ANNOUNCES ARTLAND DINNERWARE & GLASSWARE LICENSE
Targeting
Department & Specialty Stores
(New York, NY) May 26, 2004 – MODA International
Marketing, the licensing agency representing the National Trust for Historic
Preservation, is pleased to announce that Artland Inc. has been licensed
to develop a collection of dinnerware, glassware and gifts inspired by
the National Trust - Design in America™.
Artland is targeting the collection for home furnishings sales to better
department and specialty stores, deriving inspiration from the National
Trust including its historic sites, Historic Hotels of America and other
affiliated sites. The National Trust collection will be launched at the
October 2004 New York Tabletop Market.
“We are excited to be working with Artland,” noted Miriam
Lenett Director of Business Development for the National Trust. “The
National Trust’s unique equity will inspire new and creative introductions
in these product categories.”
Michelle Alfandari, President of MODA International Marketing notes that
“ We are confident that Artland will become the “source for
American designed glassware and dinnerware. They understand how to take
advantage of the National Trust’s resources to design product relevant
to today. In this way they will continue the legacy of American Design
by taking from America’s diverse design heritage to make product
for today’s consumer reflecting the National Trust and its new trademark
Design in America®.”
“The National Trust brand provides such diversity of inspiration,”
noted Bill Flaherty, Senior Vice President Sales & Marketing for Artland
Inc., “and consumers respond to a positive association with a good
cause.”
About the National Trust for Historic Preservation:
The National Trust for Historic Preservation is a private, non-profit
membership organization dedicated to protecting the irreplaceable. Recipient
of the National Humanities Medal, the Trust provides leadership, education
and advocacy to save America's diverse historic places and revitalize
communities. Its Washington, D.C. headquarters staff, six regional offices
and 25 historic sites work with the Trust's 200,000 members and thousands
of local community groups in all 50 states. For more information, visit
the National Trust’s website at www.nationaltrust.org.
About Moda International Marketing, Inc.:
MODA International Marketing is a full service licensing and marketing
company specializing in the global representation of brands, trademarks
and patents. MODA offers its broad client-base customized strategic planning,
implementation and management of turnkey international licensing programs.
For 15 years, MODA has distinguished itself by identifying dynamic opportunities
to strengthen and extend client brands throughout the global marketplace.
MODA is proud to have delivered untapped profits across diverse industries
and distribution channels for the following major brands: The New York
Times; Champion® Athleticwear (a division of Sara Lee Corporation);
Lycra® (an Invista brand formerly DuPont); Bollé; Bushnell®;
Tasco®; National Trust for Historic Preservation; Ritz Hotel Limited
– Ritz Paris; Unipal Corrugated Pallets; Better Homes and Gardens
(Meredith Corporation); Snap-on Tools, Mack Trucks, Inc., Victoria and
Albert Museum-London, and AskJeeves
About Artland, Inc.:
Artland is a privately owned manufacturing company that designs, produces,
and markets a range of products for the tabletop and home fashion industries.
Its product lines focus on mouth-blown glassware, ceramic tableware, aluminum
serveware, and stainless steel items. Founded in 1996, Artland maintains
company showrooms in New York City, Atlanta, Beijing, Xian, and Guangzhou.
Artland product is sold worldwide through numerous and varied channels
of distribution, and is often featured in trade publications such as Tableware
Today, HFN, Homeworld Business, and Kitchenware News Today. Product information
is available at www.artlandinc.com.
For further information, please contact:
Moda International Marketing, Inc.
Tel: (212) 687-7640
info@modaintl.com
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