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NEWS RELEASE
NATIONAL TRUST FOR HISTORIC PRESERVATION
ANNOUNCES HAMMARY FURNITURE LICENSE
Celebrating American Design, Hammary to Launch National Trust
– Design in America™ Collection
(New York, NY) June 4, 2004 – MODA International
Marketing, the licensing agency representing the National Trust for Historic
Preservation, is pleased to announce that Hammary, a La-Z-Boy company,
has been licensed to develop a collection of furniture inspired by the
National Trust - Design in America.™
Hammary is targeting better department and furniture specialty stores
for the collection deriving inspiration from the National Trust, including
its historic sites, Historic Hotels of America and other affiliated sites.
The National Trust collection will be launched at the April 2005 High
Point Furniture Market.
“We are excited to be working with Hammary,” noted Miriam
Lenett, Director of Business Development for the National Trust. “Their
vision for a National Trust furniture collection truly celebrates America’s
diverse design heritage.”
“We are confident that Hammary will become the ‘source for
American-designed furniture,’” noted Michelle Alfandari, President
of MODA International Marketing. “Taking inspiration from the National
Trust - Design in America.™, Hammary will continue
the legacy of American Design with product relevant for today’s
consumer.”
“Hammary looks forward to the opportunity to be able to develop
furniture for today’s lifestyles inspired by these great American
homes and historic places,” noted Hammary’s President, John
Labarowski.
About the National Trust for Historic Preservation:
The National Trust for Historic Preservation is a private, non-profit
membership organization dedicated to protecting the irreplaceable. Recipient
of the National Humanities Medal, the Trust provides leadership, education
and advocacy to save America's diverse historic places and revitalize
communities. Its Washington, D.C. headquarters staff, six regional offices
and 25 historic sites work with the Trust's 200,000 members and thousands
of local community groups in all 50 states. For more information, visit
the National Trust’s website at www.nationaltrust.org.
About Hammary:
Hammary Furniture was founded in 1943 as a manufacturer of covered lawn
furniture. Today, Hammary is a well-known residential marketer of eclectic,
high-fashion furniture for every room of the home. Its product line is
distributed throughout the United States and internationally. Hammary
is part of La-Z-Boy Incorporated’s family of companies.
About MODA International Marketing, Inc.:
MODA International Marketing is a full-service licensing and marketing
company specializing in the global representation of brands, trademarks
and patents. MODA offers its broad client-base customized strategic planning,
implementation and management of turn-key international licensing programs.
For
15 Years, MODA has distinguished itself by identifying dynamic opportunities
to strengthen and extend client brands throughout the global marketplace.
MODA is proud to have delivered untapped profits across diverse industries
and distribution channels for the following major brands:
The New York Times; Champion® Athleticwear (a division of Sara Lee
Corporation); Lycra® (Invista, formerly DuPont Textiles and Interiors);
Bollé®, Bushnell® and Tasco® (Bushnell Performance
Optics); National Trust for Historic Preservation; Ritz Hotel Limited
– Ritz Paris; Unipal Corrugated Pallets; Better Homes and Gardens
(Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and
Albert Museum-London; and AskJeeves.
For further information, please contact:
MODA International Marketing, Inc.
Tel: (212) 687-7640
info@modaintl.com
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