NEWS RELEASE
TASCO® License for Digital Cameras


(New York - Paris) May 2007

Bushnell Outdoor Products, owner of the Tasco® Trademark, is pleased to announce that HUBBLE LENS has been licensed to develop a new collection of Tasco® digital cameras for the European, South African and Middle Eastern markets. The license deal was facilitated by licensing agency, MODA International Marketing.

HUBBLE LENS is developing TASCO digital cameras consistent with the high quality and superior craftsmanship that Tasco®, a leading global consumer brand of binoculars and telescopes, is known for.  

The TASCO tagline, “Enjoy the View” extends perfectly to Digital Cameras. Tasco telescopes and binoculars enables the consumer to ‘see things in a way you have never seen them before with brilliance and clarity’; TASCO Digital cameras will enable the consumer to capture the brilliance and clarity in a photograph.

Tasco digital cameras will be launched June 2007 with distribution to mass, specialty stores to include consumer electronics and photo; internet and direct mail/catalogues.

About Bushnell Outdoor Products:

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products is a leading supplier of high quality sports optics including binoculars, telescopes, riflescopes, night vision, ski goggles, laser rangefinders, sunglasses and safety glasses marketed under the Bollé®, Bushnell®, Serengeti® and Tasco® brand names.


About HUBBLE LENS:

Hubble Lens was established by three managers from Minolta, Leica and Canon Spain. Hubble Lens sells a full range of products from digital cameras, to optical products like binoculars and telescopes, and a variety of accessories including bags, batteries, tripods, memory cards, with domestic distribution. info@hubble.es


About MODA International Marketing:

MODA International Marketing, established in 1988, is a full service marketing and business development company that uses licensing to leverage existing assets such as trademarks, corporate brands, patents, ingredients and technology on a global or national basis. MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.

MODA is proud to have delivered untapped profits across diverse industries, distribution channels and geographies for its clients.

For more information about MODA International Marketing, Inc., please visit www.modaintl.com or e-mail info@modaintl.com.